How you ship your packages is as crucial to your brand identity as your product. Especially in this day and age of e-commerce, receiving things through the mail is fast becoming one of the main brand touchpoints for businesses. It’s up to you to pull out all the stops to ensure that your packages arrive in pristine, tip top condition that will leave a lasting impression.
The best way to protect your items while in transit is to use protective packaging such as poly mailers and custom boxes. But how would you know which one is suitable for your products? In this article, we explore the key differences between the two types of packaging and how they protect your products.
| Pros | Cons | |
| Poly Mailers | – Cost-effective | – Limited protection |
| – Lightweight | – Limited branding opportunities | |
| – Flexible | – Less environmental friendly | |
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– Space-saving | |
| Custom boxes | – Increased protection | – More expensive |
| – Big branding opportunities | – Bulky | |
| – Versatile | – Higher shipping costs | |
| – Professional look | – Needs tape for tamper protection. | |
| – Reusable / recyclable |
At the end of the day, how you ship something is just as important as what you’re shipping. The choice between poly mailers and custom boxes boils down to the specific needs of the business and the nature of the products contained in the packaging. Remember the pros and cons of both packaging options and consider these factors when you choose which option works best for your brand.
