Operating a small business is an exercise in creativity especially between advertising and balancing resources, but it doesn’t mean you can’t have nice print products to advertise with. Getting the word out about your company or your services may cost money, but it doesn’t have to burn a hole through your budget. We rustled up five fun and effective print projects you can start today, whether you’re just starting out as a small business owner or you’re looking to shake things up on the advertising side of things.
Keep your customers in the loop with flyers and let them know in advance any upcoming events like new product launches, parties, or sale events. Splash the front side of your flyer with a compelling headline or catchy event title and throw in a gorgeous photo or two to keep people engaged. If you have extra budget to spare, add a little glam to your flyers with foil printing, silk cardstock, metallic laminates, or raised spot UV effects. Your flyers can also serve as an access pass to your event — just make sure it’s clearly written that they need to bring the flyer to qualify for specific benefits at the venue.
Dabbling in photography or calligraphy? Put your skills to good use by printing your best shots and turning them into bookmarks. Spread the word about your services with bookmarks featuring your best work, contact details, and a link to your online portfolio. You can either sell these bookmarks on their own as part of your catalog or give them as gifts along with every order. Want to make ripples in the community? Ask local shops like bookstores and school supplies shops if you could station a flyer rack at their cash register so that shoppers can take one while waiting for their transaction to finish.
There is something oddly satisfying about flipping through the pages of a beautifully designed catalog, especially when the pages are glossy and colorful. Enrich your customers’ journey by printing booklets they can browse and use to enjoy your products better. You can come up with a holiday catalog to announce new releases or seasonal products or create a booklet of recipes your customers can try. Display these at purchase points such as the cash register or store entrance and urge people to get a free copy. You can also mail these along with orders placed through your website or social media channels.
Give your clients something to smile about when they pop open their mailbox by sending them postcards. You can make them feel special by creating unique customer treats such as curating a dedicated mailing list for members-only events and sending them beautiful postcards that double as invitation suites and raffle entries.
You’ve probably been told to limit your resume to one page if you don’t want it to end up in the bin. And while there is a lot of wisdom behind this advice, it shouldn’t mean you can’t be creative with your resume. Instead of handing clients the usual flat sheet of paper, excite your potential clients with a tactile experience by turning your resume into a brochure. Maximize both sides of the paper by assigning a panel to specific content such as your skills, qualifications, and professional history. You can also experiment with different brochure folds to see which effect is best for your content. Always remember to add your contact information and a QR code or link to your online portfolio.
We understand that it can be a little overwhelming to navigate design software and printers. At UPrinting we make it a mission to help you come up with the best marketing materials while sticking to your budget.
Advertise with ease and look forward to scaling your customer base and business while staying on budget with UPrinting. Explore our print products today, and let us help you create brilliant marketing materials you’ll be proud to hand to customers.
